In celebration of the arrival of the new Campus ADV colorway designed for Shin Sanbongi, a video spot to highlight the shoe and the brand, a full-length skate part, and a skate tour of Japan were put into motion.

I worked with a remote adidas team in Japan to coordinate the details and the capture guidance of Shin Sanbongi as he toured through Japan filming for his adidas branded skate part. Simultaneously, famed skate cinematographer Chris Mulhern worked on cutting Shin’s full skate part that would later debut on Thrasher.com. Amplified by a strategic rollout, the campaign received print ads in Japan, Thrasher print ads, and multiple posts on adidas owned social spanning several days.