We worked with Terrex on their spring refresh for their new downtown PDX flagship. Taking cues from the global United by Summits campaign and giving it a hyper-localized perspective. We developed a concept to inspire and empower consumers to get outside together and experience the beauty of their own backyard. 

We maintained a lens of authenticity as we showed trail running and hiking just as they are. The TERREX retail team was not only a natural fit for the local community, regularly enjoying outdoor activities together, but represented our target brand enthusiasts to a tee (not to mention the genuine excitement that the whole crew brought to the project). 

We spent two days shooting to comprehensively capture the incredible opportunities and variety of daily adventures near Portland. With 5 locations in total, we spent one day covering four miles along ragged coastal cliffs and wooded trails, and the second-day climbing rocky traverses to the top of the gorge and back. Having scouted everything earlier (my team and I most definitely got my steps in that week), I had zones for key shots already in mind to keep us on schedule.