Shot in three cities over three days, the adidas FREAK campaign brought together eight of adidas’ most formidable athletes for a compelling, creatively driven collaboration. Spanning the adidas football social media channels, dot com banners, and in-store displays, the FREAK content exceeded expectations, driving traffic, and making a powerful statement about the future of the brand.

The concept for the Freak campaign was to give the entire campaign a music video treatment, juxtaposing athletes in on-field action with street-style attitude. Providing action saturated on field motion capture; while making space for the athletes to show their personality outside of the field.