Created from up-cycled ocean-bound plastic, the adidas NHL All-star jersey provided Linden with a unique opportunity to promote an innovative product in an inventive way. Shot beneath the waves of the Pacific Ocean, the submerged NHL jerseys made adidas the most talked about brand during the NHL Allstar game.

The partnership of the NHL Allstar game, Parley, and adidas required 32 toolkits for each NHL team, 2 high profile athlete shoots and over 100 motion assets.