Subjekt Objekt was tasked with sharing the story behind this collection in a way that resonates with all aspects of skateboarding. The process involved capturing the essence of the collection and the athletes through a mix of authentic storytelling and dynamic visuals.

To bring this project to life, members of the adidas Skate Team, including Nora Vasconcellos, Sam Narvaez, Jonathan Perez, and Talula Brooks, gathered in San Francisco for three days. This served as a platform to capture the perspectives, unique stories, personalities, and skateboarding skills of these individuals in one of skateboarding's core and authentic locations.

My team was responsible for translating this experience into an engaging narrative that would showcase the essence of the capsule collection and the personalities of the athletes. The capture of the product employed a combination of studio and on-location shots to ensure that the product's details and authenticity were well-captured. This approach allowed the audience to see the collection in action while maintaining a focus on the core values and culture of skateboarding.