Adizero Snowcone is full of flavor and color. The goal of this campaign was to treat each cleat as its own unique flavor of a snowcone. Creating an intersection where fun and hype meet, executing a unique and engaging rollout of content that evokes humor and excitement.

For the art direction of this campaign, my team and I were not afraid of shying away from the use of color or bold patterns. We fully embraced classic candy packaging as our inspiration and took the graphic treatments that I had developed and applied them to motion for use on branded product spots as well as activation game recap coverage videos.