Two time 2023 Gold Telly Award Winner

For 60 years, K2 has led product revolutions. When BOA created the H+1 system, K2 was selected for the boot design evolution. A contemporary direction was created to make a lasting impact, embracing avant-garde film and motion design techniques found heavily within experimental music videos and art pieces. A tactile aesthetic was maintained by combining clean photography/cinematography, thoughtfully mixed with rough retro-inspired treatments with a hand touch. The result was an award-winning campaign launch video that touched on the heritage of K2 Skis and seamlessly blended that with modern techniques in motion design and filmmaking.